Notes
Please complete question #1 and 2 on pages 118 and hand them in when you are finished.
Here are a list of some of the terms and ideas that you will need to know.
Profit, Free market, Monopolistic competition, Oligopy
Monopoly, Private property, Perfect competition, Direct Competition
R & D, Market Share, Market Segment, Top of the Mind
Service base, Product base, Reputation, Landed cost
Tariff, Productivity, Category killers, Market
Selection, Production Cost, Price, Competition,
Command economy, Attract new customers, WTO
Take customers from competition, Globalization, Subsidies
Marketing 12
Part one of you new Marketing Plan Project: Create your own brand
With your team, (up to 3 people) you are to brainstorm and come up with ideas for a brand. You will ultimately have a full marketing plan for this brand including plans for distribution, packaging, slogan, logo, promotion etc but first you need to come up with ideas. Read page 34 in the textbook and then come up with an brand idea.
Prepare to 'pitch' your idea to Mr Southwell
Next, create a customer profile for your Target Consumer.
Read page 80 to help.
The next step will be tomorrow.
Part one of you new Marketing Plan Project: Create your own brand
With your team, (up to 3 people) you are to brainstorm and come up with ideas for a brand. You will ultimately have a full marketing plan for this brand including plans for distribution, packaging, slogan, logo, promotion etc but first you need to come up with ideas. Read page 34 in the textbook and then come up with an brand idea.
Prepare to 'pitch' your idea to Mr Southwell
Next, create a customer profile for your Target Consumer.
Read page 80 to help.
The next step will be tomorrow.
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