First, finish the review questions from yesterday. Then move on to the assignment below. We will start presenting them next week.
Marketing advertisement presentations:
Each student is to choose on advertisement and present it to the class. Your presentation must include:
* the ad itself
* the target market
* advertising strategies that are used
* strengths of the ad
* weaknesses of the ad
* at least one question for the class and then you are to guide the class in a discussion.
OUT OF 30 MARKS!!!!Marketing 12
By now you will have your brand and know who your target market is. Now is time to size up the competition. Today you need to complete a Competitive Analysis. Start with creating a list of your Direct Competition. From that list pick two and create a Competitive Analysis Chart (like the one on page 120). Looking at your competition is good way to get ideas for your own brand
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