Commercial Day

Today you will meet your new teacher.  I will be covering for Mr. May while he is on jury duty.

Marketing 11

 

Go to the following link and answer the following questions.

http://www.virgin.com/home.aspx

1. What is the product mix for the Virgin brand?

2. What challenges would such a diverse product mix present for the people in charge of marketing?

3. Go to the About Virgin Link: write a brief overview of the Virgin company?

4. What type of person is Richard Branson, what are his characteristics, and do you think that his personality has contributed to his success? Explain.

5. Explore the virgin website. What are 5 things that you find interesting?

6. On a scale of 1-10 how would you rate the Virgin website? EXPLAIN

Marketing 12 
Today we are going to start  looking at pricing.  
Read pages 245 -248  
1.  What are Variable costs, Fixed Costs, Gross profit, net profit.  
Next read pages 255 to 257.
2. What laws govern pricing?
3.  What are marketing boards and how do they operate?  
Go to the LINK
4. How does this marketing board promote eggs?
5. What are the strengths and weaknesses

Nov 5

Commercial Day is postponed till tomorrow

Marketing 11

You have 5 minutes to review

Chapter 3 quiz.  

We are going to carry on with the ideas of inventions and innovations. Today we are going to look at the world largest auto show. This is where cars are announced and the process of selling to the public begins. Some cars here are just CONCEPT cars, others are ready for production. Please use the following link to answer the questions. 
LINK

1. What is a concept car and why are they made?

2. You are now to pick 3 of the cars highlighted at this link. For each one, please give a brief write up (in your own words) and include a picture. In your write up include the main interesting features of the car, a picture, how is it different than its competition, its target market and whether or not you feel it will be successful with reasons.

Marketing 12

Remember, you ALL will be presenting your advertisements TOMORROW!

Keep working on your brands. 

Mon June 17

Final day to work on Final Projects.  DUE TOMORROW

Review for Final Exam. 

FINAL EXAMS for BOTH classes will be on WEDNESDAY!!!

Marketing qq

Here is a list of terms for Chapter 1

Here is a list of what you are responsible for knowing for the Final Exam. Today we will have to computer based review activities and then you are to work on writing brief definitions for the following terms to study from. We will work on the difficult ones as a group.

* = Not in Textbook

Marketing:

Supply and Demand

Marketing Organization (Regional, International, Brand, Distribution)

Target Market

Marketing mix (4 P's)

Product Mix

Promotions Mix

Pricing Mix

Place Mix

Brand / Branding

Push strategy

Pull strategy

Chapters 2 and 3.

Here is a list of what you are responsible for knowing for the Final Exam. Today we will have to computer based review activities and then you are to work on writing brief definitions for the following terms to study from. We will work on the difficult ones as a group.

Chapter 2

Customer

Consumer

Gatekeeper

Product Life cycles (traditional, seasonal, fad, niche)

fad vs trend

demographics

baby boomers

Thorndikes Law of Effect

Maslow's Hierarchy of Needs

Household name

* Celebrity endorsement

Bust

* Spin off product

Chapter 3

profit

free market

perfect competition

monopoly

oligopy

private property

public property

R & D (research and development)

direct competition

indirect competition

customer loyalty (card)

production cost

Top of the mind

Service base

Product base

value added service

market share

* communism

market segment

landed cost

category killer

Chapter 4

market research

hard data

primary data

secondary data

quantitative research

qualitative research

test marketing

closed ended questions

open ended questions

Chapter 5

invention

innovation

utility

form utility (material, sent,flavour, colour, design, packaging)

information utility

place utility

time utility

possession utility

* GATT

* WTO

* Subsidies

* Hyperinflation

* Tween

* Age Compression

* Word of mouth marketing (idea virus)

* commercial real estate

* residential real estate

(*) Slogan

(*) Jingle

* Knock off

Here is the list of terms from Chapter 9.

Advertising is most important for

1identical

2mass marketed

3easy to describe

4low priced

5new

6heavily competitive

Brand awareness

brand trial

brand preference

brand reminder

brand repositioning

Unique selling proposition

biological appeal

emotional appeal

rational appeal

social appeal

8 Types of media with advantages and disadvantages for each.

Lobbyist

Contests and sweepstakes

refunds and rebates

redemption

premium

self liquidators

Point of purchase

 

Marketing 12

 

You will be asked to write about how marketing has changed in the last few (7 or so) years.  

Tue June 11

Marketing 11

Questions on Google.

1. How does Google make money?
2. What are 10 'services' that they offer.

FINISH MISSED ASSIGNMENTS

Both Marketing 

Today we will look at some outstanding ads that are competing at the Cannes Lion (Advertising) Festival

LINK

Pick 3 ads. So answer these questions 3 times. 

1. Which ad did you pick?
2. What stratagies were used in the campaign?
3. What was it about the ad (campaign) that made it stand out?
4. What is your opinion of the ad?

Marketing 11

Today we are going to look at complaints in advertising. We have already seen a number of Banned commercials in class.

First, go to the following link of the 10 most controversial ads of 2006.

http://news.bbc.co.uk/2/hi/uk_news/magazine/6640005.stm

1. Do you find any of these advertisements controversial/offensive? Which ones?

Now go to youtube and look up 'banned commercials http://www.youtube.com/results?search_query=banned+commercials

2. Is it ever beneficial for a company to produce an advertisement that offends people or an advertisement that may get banned? EXPLAINM

Watch some of the videos below.  It is what happens if you mix Mentos and diet Coke

Go to Youtube and look for other mentos/diet coke video's http://www.youtube.com/results?search_query=Coke+Mentos

3. Do you think that Coke is using the Mentos 'reaction' as a marketing advantage, or is it a disadvantage? Explain your answer.

Finish Missing assingments

Marketing 12

Work on Projects.  

Marketing 11

Review Questions for chapter 9.

1. When is advertising most important (6 points, explain each one)?

2. What are the goals of advertising? Explain each in your own words.

3. What are Biological, Emotional, Rational and Social appeals?

4. List and explain 8 types of media?

5. List and explain the 7 main types of sales promotion.

Marketing 12,

Carry on with your projects.  

Marketing 11

 

Next go to the following website and play around and make a commercial for fun.  Please send it to me.  

Bombay TV - Subtitle A Movie (http://www.grapheine.com/bombaytv/index.php?lang=uk)

 

We will Share them 

Marketing 12

Work on projects. 

Commercial day

Marketing 11

Today we are going to watch a video on advertising to Kids. 

1. Why to marketers target kids?
2. Are there any legal restrictions to advertising to kids?

http://www.cracked.com/article_19470_6-classic-kids-shows-slapped-together-from-recycled-material.html

3. Why are some shows designed to sell spin off products?
4.  Give an examples?
5. Was it successful, why or why not?
6.  These examples are older, could you speculate if there is a current example of a tv show or movie designed to sell spin off products?

Marketing 12

Carry on with your projects.  

Commercials

Marketing 11

Talk on personal selling.
Points to remember:  Eye contact, hygiene, remember names, body language (yours and theirs), repeat business,  friendly, customer complaints iceberg, upselling.

Next  answer the following questions.

1. When is personal selling important or used? (what types of products)

2. What are 3 examples of sales positions that will need personal selling skills?

3. What is upselling?

4. Why are customer complaints dangerous if you do not deal with them?

5. Why is repeat business important?

6. Briefly describe the sales process.  (textbook)

Marketing 12

Problem based assignment.

You and your marketing team has been hired to help improve   community. You are to create a marketing g campaign to help change people's behavior in a positive way at Frank Hurt.

First: you must decide what topic you are going to focus on.

Second: you need to create a list of attainable and realistic goals. (1-3, don't to too many, keep your campaign focused).

Third: just like in other projects, you are to come up with a plan on how you will affect change, that is, change peoples views thoughts or actions on your topic. This stage may invoke you conducting market research. For example you may want to know if there is a specific demographic that you should be targeting. You may want to have a focus group.

Four:  specific strategies. Now you need to come up with specific plans on how you plan on getting people to think of your topic. (you should use at least 3 different media types or marketing techniques).
Ideas may include but are not limited too:
Contests
Ads on Bee TV
Social media, Facebook, twitter, tumblr, linkin.
Guerrilla marketing
Posters.
Shock scenes, like in the truth.com commercials
Maybe a give away, perhaps an item with your message on it. (like how brands use customers to advertise their brands by wearing the products)

Five: now you are to go out and carry out your plan.

Assessment. You will be assessed on how well you follow the steps above. Did you follow them?  Where you thorough?  Did you demonstrate an understanding of marketing strategies? Did you use a variety of strategies?  75 marks

Community response: I will be doing some research (surveys, focus groups in other classes) to see if your campaign was noticed and if it achieved any of your goals.  Did it make people think?  Even for just 10 seconds.

Due June 14

Tue May 28

Good afternoon,

Sorry I am away today,

Both Marketing 11 and 12

Please go to the following LINK and answer the questions

1. Why was Kellogs sued?
2. Do you think that it is reasonable that they should have to pay customers back?  Why or why not?

Next Look at Brand Predicted to Die next year HERE

3. What are some of the reasons that these brands are predicted to disappear? 
4.  Do you think that they will disappear? Explain your answer. 

Friday May 24

Today we are going to play a game.

Remember Supply and Demand? How about Research and Development?  Free market economy and competition.

This is FOR MARKS here is the breakdown,

Short game with Performance Index Score of 60+ = 3/5  90+ = 4/5  100+  = 5/5
Medium with PIS  of 50+ = 3/5 80+ = 4/5  100+ = 5/5

If you try 2 games but still score low you will get 3/5

LINK

You will need to create an account for the Public game. 

Thur May

Commercial

Marketing 11

Video

Go on-line and finds 3 examples of product promotion in conjunction with music.

Marketing 12 

Finish your presentation

Wed May 22

FINISH Entrepreneurship ad first 

Marketing 11

Answer questions 1a 2a and 3a.  on page 367

Marketing 12

First Finish your Age of Persuasion/Under the Influence assignment

Next, look up the new Xbox, Xbox One.  If you search for a product often the first site up will be a place you can buy the product.  The Xbox won't be available for purchase until November but most of the websites that come up in the search are news sites, game sites, or tech blogs.

1. How do you think that Xbox has been able  create 'Buzz' and get people talking and interested about their new console?

2. Now look at Nintendo and (Sony) Playstation.  How sucessful was Nintendo at creating buzz?  Sony?  Explain.

3. Microsoft has chosen to launch XBOX One ahead of Playstation (4).  This was done partly to capture as much market share as possible before Sony can get its console on the market.  Do you think that this strategy will be successful?  Why/why not.

Both Marketing 11 and 12

Commercial Day

video

Question

1. Why is relationship marketing effective?

FINISH Your ENTREPRENEURSHIP Ad. 

Marketing 11



Sales Promotions.  Read through pages 370-375.  For each of the sales promotion types, include a brief definition and then 2 examples.  You can cut and past the examples from on-line if you wish.

Marketing 12

You are to create a 3 to 5 minute presentation and lesson about your radio show that you picked on Tuesday. You need to pick out 3-5 key points or ideas to highlight and present to the class. You can use visuals and videos as part of your presentation. You must also include a way to assess if the class learned from your presentation. You may choose to have questions for the class as part of your 3-5 minutes. If you wish you may include a worksheet or choose another way to check if they understood.

DUE: Thursday of next week

ENTREPRENEURSHIP ADS DUE WEDNESDAY NEXT WEEK

Mon May 13

 

Marketing 12

Today you will be picking your topics for your next assignment. Use the following links. Don't forget to bring headphones tomorrow.

Under the Influence

Age of Persuasion

 

Marketing 11

Finish the Review questions from last week. 

 

I am moving the quiz to WED

 

Go online and find some billboard advertisements.  Next copy the chart below.  You need to find two examples of advertisements that fit the 4 advertising appeals.  (Social, biological, emotional, and rational).  Please hand this in when you are finished. 

Advertisement (picture of ad)	Target Market	Advertising Goal (see textbook)	Advertising Appeal (social, emotional, etc)	Overall Effectiveness (1-10) (your opinion)

May 10

Today we are going to talk about politics and the marketing. 

BC Liberals
BC NDP
BC Conservatives
BC Green Party

1. What is negative advertising or attack ads?
2. Politicians often focus on key points to the political platform.  What are some of the key issues that are in this election. 
3. Based off the parties websites and your knowledge of the parties, briefly describe the parties brand image. 
4. Do you think the appearance of a politician makes a difference? (physical, clothing, hairstyle, etc). Explain
5.  BC has a diverse population.  Can you find any evidence of the parties deliberately trying to appear 'diverse'? Give an example. 

Thur May 9

Today you will finish watching "Thank you for Smoking"

Just Marketing 11

1. What is a lobbyist?

2. What do lobbyists do?

Marketing 11 AND 12

3. In paragraph form, explain the positives and negative of lobbyists on companies and society. 

Just Marketing 12

4. Find an industry that uses lobbyist.  Give an example of how the lobbyist have been used and what they have done, good or bad.

Tue May 6

Good morning, sorry for being away

Please start by finishing all a the late work.  Next you can start reviewing for the next quiz at the end of the week. 

Marketing 11

Here are the terms for Chapter 5 Review. Quiz on Monday.

CHAPTER 5 QUESTIONS.  Pg. 200 questions 1, 2, 3, and 4. 

All of the following are fair game for THURSDAYS Test!!

innovation
invention
co-operative
feasibility study
8 stages of product development
utility
form utility
information utility
place utility
possession utility
product mapping
marketing opportunity analysis
benefit analysis
knock off
word of mouth marketing
tween
age compression
ergonomics

Marketing 11

New Project DUE WEDNESDAY

Marketing 12

Today you are looking at different types of pricing policies.  Here is a link to the assignment.  It gives 4 companies but you can choose to replace them with whatever companies you wish.  With question #3, a paragraph will be enough.

LINK

Commercial Day

Marketing 12

New Project

Marketing 12

Talk on pricing and economies of scale

Questions on page 253

2a and 2b

Find an example of a company that has either benefited from economies of scale, or suffered from diseconomies of scale.  Explain in detail how.

Commercial Day

Debrief Fieldtrip

Commercial Presentations. 

Marketing 11

 

Go to the following link and answer the following questions.

http://www.virgin.com/home.aspx

1. What is the product mix for the Virgin brand?

2. What challenges would such a diverse product mix present for the people in charge of marketing?

3. Go to the About Virgin Link: write a brief overview of the Virgin company?

4. What type of person is Richard Branson, what are his characteristics, and do you think that his personality has contributed to his success? Explain.

5. Explore the virgin website. What are 5 things that you find interesting?

6. On a scale of 1-10 how would you rate the Virgin website? EXPLAIN

Marketing 12 
Today we are going to start  looking at pricing.  
Read pages 245 -248  
1.  What are Variable costs, Fixed Costs, Gross profit, net profit.  
Next read pages 255 to 257.
2. What laws govern pricing?
3.  What are marketing boards and how do they operate?  
Go to the LINK
4. How does this marketing board promote eggs?
5. What are the strengths and weaknesses

Mon April 29

Marketing 11, go over pages 180-188  in the textbook on utility

Next complete the following assignment


Marketing 12 


Projects DUE Wednesday!!!

Marketing 11

Finish missed assignments.  If you do not have the hover shoes assignment and the Auto Show assignment is not handed in.  You may have to work through lunch.

Presentations from yesterday. 

Marketing 12

Now it is time to put your Brand Projects together.  They need to be put together with a full cover page and polished as if you were presenting them to the CEO.  It must include:

A customer profile/target market
Competitive Analysis
Market Research (Questions)
Benefit Analysis
Slogan,
Logo,
Packaging designs
Sample pricing (with justification)
What distribution channel(s) will you use
The 5 countries that you have chosen with evidence why and reasons why you chose these countries.
You must include your 3 sample advertisements

Good morning, today we are going to look at the world largest auto show. This is where cars are announced and the process of selling to the public begins. Some cars here are just CONCEPT cars, others are ready for production. Please use the following link to answer the questions. 

LINK







1. What is a concept car and why are they made?

2. You are now to pick 3 of the cars highlighted at this link. For each one, please give a brief write up (in your own words) and include a picture. In your write up include the main interesting features of the car, a picture, how is it different than its competition, its target market and whether or not you feel it will be successful with reasons.

Marketing 12.  

Now that you have chosen a method of distribution, it is time to look at specific countries.  You are to choose 5 countries that you are to focus your distribution in.  You may choose to have a base country on several different continents or just focus on one or two continents.  What you need to do is decide what countries will best suit your target market.  You need to include several Statistical Reasons for the countries you have chosen.  Use this LINK for the statistics. 

Marketing 11
Notes on Market research

(powerpoint available here:)

http://www.tutor2u.net/business/presentations/marketing/marketresearchmethods/default.html )

 

New Project.  DUE WEDNESDAY.  There is a handout. 

 

Marketing 12

Now that you have some ideas about distribution, it is time to discuss your actual promotion plan.  Today you are to start with making a Promotion Campaign Chart, mapping the possible oppourtunities for your.  There is a sample on page 386 but make sure you add different types of social media, perhaps mobile marketing, hyper marketing and guerrilla marketing.  You may want to use the idea of flash mobs or other different campaigns that you have seen.  You will need to have FIVE different platforms for promotion.  You do not necessarily need to run the ads but prepare and plan for them.