Mon June 17

Final day to work on Final Projects.  DUE TOMORROW

Review for Final Exam. 

FINAL EXAMS for BOTH classes will be on WEDNESDAY!!!

Marketing qq

Here is a list of terms for Chapter 1

Here is a list of what you are responsible for knowing for the Final Exam. Today we will have to computer based review activities and then you are to work on writing brief definitions for the following terms to study from. We will work on the difficult ones as a group.

* = Not in Textbook

Marketing:

Supply and Demand

Marketing Organization (Regional, International, Brand, Distribution)

Target Market

Marketing mix (4 P's)

Product Mix

Promotions Mix

Pricing Mix

Place Mix

Brand / Branding

Push strategy

Pull strategy

Chapters 2 and 3.

Here is a list of what you are responsible for knowing for the Final Exam. Today we will have to computer based review activities and then you are to work on writing brief definitions for the following terms to study from. We will work on the difficult ones as a group.

Chapter 2

Customer

Consumer

Gatekeeper

Product Life cycles (traditional, seasonal, fad, niche)

fad vs trend

demographics

baby boomers

Thorndikes Law of Effect

Maslow's Hierarchy of Needs

Household name

* Celebrity endorsement

Bust

* Spin off product

Chapter 3

profit

free market

perfect competition

monopoly

oligopy

private property

public property

R & D (research and development)

direct competition

indirect competition

customer loyalty (card)

production cost

Top of the mind

Service base

Product base

value added service

market share

* communism

market segment

landed cost

category killer

Chapter 4

market research

hard data

primary data

secondary data

quantitative research

qualitative research

test marketing

closed ended questions

open ended questions

Chapter 5

invention

innovation

utility

form utility (material, sent,flavour, colour, design, packaging)

information utility

place utility

time utility

possession utility

* GATT

* WTO

* Subsidies

* Hyperinflation

* Tween

* Age Compression

* Word of mouth marketing (idea virus)

* commercial real estate

* residential real estate

(*) Slogan

(*) Jingle

* Knock off

Here is the list of terms from Chapter 9.

Advertising is most important for

1identical

2mass marketed

3easy to describe

4low priced

5new

6heavily competitive

Brand awareness

brand trial

brand preference

brand reminder

brand repositioning

Unique selling proposition

biological appeal

emotional appeal

rational appeal

social appeal

8 Types of media with advantages and disadvantages for each.

Lobbyist

Contests and sweepstakes

refunds and rebates

redemption

premium

self liquidators

Point of purchase

 

Marketing 12

 

You will be asked to write about how marketing has changed in the last few (7 or so) years.  

Tue June 11

Marketing 11

Questions on Google.

1. How does Google make money?
2. What are 10 'services' that they offer.

FINISH MISSED ASSIGNMENTS

Both Marketing 

Today we will look at some outstanding ads that are competing at the Cannes Lion (Advertising) Festival

LINK

Pick 3 ads. So answer these questions 3 times. 

1. Which ad did you pick?
2. What stratagies were used in the campaign?
3. What was it about the ad (campaign) that made it stand out?
4. What is your opinion of the ad?

Marketing 11

Today we are going to look at complaints in advertising. We have already seen a number of Banned commercials in class.

First, go to the following link of the 10 most controversial ads of 2006.

http://news.bbc.co.uk/2/hi/uk_news/magazine/6640005.stm

1. Do you find any of these advertisements controversial/offensive? Which ones?

Now go to youtube and look up 'banned commercials http://www.youtube.com/results?search_query=banned+commercials

2. Is it ever beneficial for a company to produce an advertisement that offends people or an advertisement that may get banned? EXPLAINM

Watch some of the videos below.  It is what happens if you mix Mentos and diet Coke

Go to Youtube and look for other mentos/diet coke video's http://www.youtube.com/results?search_query=Coke+Mentos

3. Do you think that Coke is using the Mentos 'reaction' as a marketing advantage, or is it a disadvantage? Explain your answer.

Finish Missing assingments

Marketing 12

Work on Projects.  

Marketing 11

Review Questions for chapter 9.

1. When is advertising most important (6 points, explain each one)?

2. What are the goals of advertising? Explain each in your own words.

3. What are Biological, Emotional, Rational and Social appeals?

4. List and explain 8 types of media?

5. List and explain the 7 main types of sales promotion.

Marketing 12,

Carry on with your projects.