Marketing 11
Notes on Market research

(powerpoint available here:)

http://www.tutor2u.net/business/presentations/marketing/marketresearchmethods/default.html )

 

New Project.  DUE WEDNESDAY.  There is a handout. 

 

Marketing 12

Now that you have some ideas about distribution, it is time to discuss your actual promotion plan.  Today you are to start with making a Promotion Campaign Chart, mapping the possible oppourtunities for your.  There is a sample on page 386 but make sure you add different types of social media, perhaps mobile marketing, hyper marketing and guerrilla marketing.  You may want to use the idea of flash mobs or other different campaigns that you have seen.  You will need to have FIVE different platforms for promotion.  You do not necessarily need to run the ads but prepare and plan for them.