FINISH Entrepreneurship ad first
Marketing 11
Answer questions 1a 2a and 3a. on page 367
Marketing 12
First Finish your Age of Persuasion/Under the Influence assignment
Next, look up the new Xbox, Xbox One. If you search for a product often the first site up will be a place you can buy the product. The Xbox won't be available for purchase until November but most of the websites that come up in the search are news sites, game sites, or tech blogs.
1. How do you think that Xbox has been able create 'Buzz' and get people talking and interested about their new console?
2. Now look at Nintendo and (Sony) Playstation. How sucessful was Nintendo at creating buzz? Sony? Explain.
3. Microsoft has chosen to launch XBOX One ahead of Playstation (4). This was done partly to capture as much market share as possible before Sony can get its console on the market. Do you think that this strategy will be successful? Why/why not.
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