Commercial Day
Push and Pull Strategies.
Today we are going to look at Advertising Icons and there will be an assignment (there is a handout)
Marketing 12
Presentations
Next....
The stock market is based off of people speculating that companies will go up, or down, in value. People make the decision based on the news, their opinions, and of course financial reports. Today you have to do a bit of research on a company called ENRON.
You are to create a paragraph explaining what ENRON is/was and how it impacted the business world. Why was ENRON motivated to not report proper financial statements? What implications does this have for the stock market in general? What are some of the changes that have been made since Enron.
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