Marketing 11

Today we are going to look at complaints in advertising. We have already seen a number of Banned commercials in class.

First, go to the following link of the 10 most controversial ads of 2006.

http://news.bbc.co.uk/2/hi/uk_news/magazine/6640005.stm

1. Do you find any of these advertisements controversial/offensive? Which ones?

Now go to youtube and look up 'banned commercials http://www.youtube.com/results?search_query=banned+commercials

2. Is it ever beneficial for a company to produce an advertisement that offends people or an advertisement that may get banned? EXPLAINM

Watch some of the videos below.  It is what happens if you mix Mentos and diet Coke

Go to Youtube and look for other mentos/diet coke video's http://www.youtube.com/results?search_query=Coke+Mentos

3. Do you think that Coke is using the Mentos 'reaction' as a marketing advantage, or is it a disadvantage? Explain your answer.

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Marketing 12

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