Marketing 11

Review Questions for chapter 9.

1. When is advertising most important (6 points, explain each one)?

2. What are the goals of advertising? Explain each in your own words.

3. What are Biological, Emotional, Rational and Social appeals?

4. List and explain 8 types of media?

5. List and explain the 7 main types of sales promotion.

Marketing 12,

Carry on with your projects.