Chapter 3 Quiz
BOTH Marketing 11 and 12, get in ALL late assignments.
Marketing 12
Today
it is time to perform a Benefit Analysis. That is when you look at your
brand specifically and see your benefits of choosing your brand to your
customer. This is very useful in creating your advertising strategy
because it will help you know what is 'better' about your brand over
your competition. By doing this you should start to think about how
your brand will be packages, shaped etc. Please see page 202
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