Friday, April 5, 2013

Fri April 5

Marketing 11

Video Questions:
1. Do you think that Mukluk boots would have 'taken off' if Kate Moss (supermodel) hadn't been seen wearing one of the first pairs? Why?
2. What are 'knock offs"
3. What is 'word of mouth marketing' (Idea viruses)?
4. Why are 18-24 year olds a good demographic to market to?

Marketing 12

Go to the following link and answer the questions below

.1. What are the financial consequences of this report?
2. Check Redbull and other energy drink stock in Investopedia, are they down?
3.  How are energy drinks able to have so much caffine?
 
NEXT, you are to come up with a Brand Idea for a new project Next week.  

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