Mon April 29

Marketing 11, go over pages 180-188  in the textbook on utility

Next complete the following assignment


Marketing 12 


Projects DUE Wednesday!!!

Marketing 11

Finish missed assignments.  If you do not have the hover shoes assignment and the Auto Show assignment is not handed in.  You may have to work through lunch.

Presentations from yesterday. 

Marketing 12

Now it is time to put your Brand Projects together.  They need to be put together with a full cover page and polished as if you were presenting them to the CEO.  It must include:

A customer profile/target market
Competitive Analysis
Market Research (Questions)
Benefit Analysis
Slogan,
Logo,
Packaging designs
Sample pricing (with justification)
What distribution channel(s) will you use
The 5 countries that you have chosen with evidence why and reasons why you chose these countries.
You must include your 3 sample advertisements

Good morning, today we are going to look at the world largest auto show. This is where cars are announced and the process of selling to the public begins. Some cars here are just CONCEPT cars, others are ready for production. Please use the following link to answer the questions. 

LINK







1. What is a concept car and why are they made?

2. You are now to pick 3 of the cars highlighted at this link. For each one, please give a brief write up (in your own words) and include a picture. In your write up include the main interesting features of the car, a picture, how is it different than its competition, its target market and whether or not you feel it will be successful with reasons.

Marketing 12.  

Now that you have chosen a method of distribution, it is time to look at specific countries.  You are to choose 5 countries that you are to focus your distribution in.  You may choose to have a base country on several different continents or just focus on one or two continents.  What you need to do is decide what countries will best suit your target market.  You need to include several Statistical Reasons for the countries you have chosen.  Use this LINK for the statistics. 

Marketing 11
Notes on Market research

(powerpoint available here:)

http://www.tutor2u.net/business/presentations/marketing/marketresearchmethods/default.html )

 

New Project.  DUE WEDNESDAY.  There is a handout. 

 

Marketing 12

Now that you have some ideas about distribution, it is time to discuss your actual promotion plan.  Today you are to start with making a Promotion Campaign Chart, mapping the possible oppourtunities for your.  There is a sample on page 386 but make sure you add different types of social media, perhaps mobile marketing, hyper marketing and guerrilla marketing.  You may want to use the idea of flash mobs or other different campaigns that you have seen.  You will need to have FIVE different platforms for promotion.  You do not necessarily need to run the ads but prepare and plan for them. 

Marketing 11

Today we are continuing with product development and we are going to look at some 'strange' new products that are entering the market.  

First, you will need to open the Document "NEW PRODUCTS" on the shared drive (go to the shared drive, open classes, Mr. Southwell, and then open the NEW PRODUCTS document)

Then answer the following question on SIX of the products. (answer question 1-4 six times)

1. Do you think that this product will sell (is it feasible)?

2.  Do you think that this product would have a traditional, niche, fad, or seasonal life cycle?

3.  Who would the target market for this product be? (Be specific)

4.  How do you think this product would best be marketed (T.V., Radio. Internet, Infomercials etc)

Answer only once, at the end.

5.  What are at least 3 things that make a product successful?

Marketing 12.  

Please read 326 to 329

Answer questions 2a and 3a and hand in

Next, for your project, explain what distribution channels you will use to distribute your goods.  

Marketing 11 

Today there will be some reading and questions.

Start by reading 'Product Mapping' on pgs 191 - 193 in your textbook.

1. Define Product mapping in your own words.

2. Look at Figure 5.26 on page 193. This is an example of a product mapping chart. You are to create your own chart (ON THE COMPUTER) using the following Information:

The TOPIC is Snack Foods

Use the same category rating scales:

messy ---------------------------- easy to eat

unhealthy/fattening -------------- healthy/low fat

boring/traditional ---------------- fun/interesting flavours

expensive ----------------------- inexpensive

The snack foods that you are to put on the chart are:

pudding (chocolate, vanilla, etc)

cut up veggies

fruit (apples, bananas, etc)b

granola bars (and similar products)

cheese snacks (handi snacks, cheese strings etc)

crackers (saltine, ritz, etc)

chips (tortilla and potato)

3. When you are done, share your results with someone else. Explain how similar or different your chart was. 

Marketing 12

By the end of class, you should have your slogan and logo ready to go.

Today you are going to look at price.  You will need to look at your competition to determine the best price point for your product(s). Include some samples and a reasoning for the price points

Marketing11

Failed Products Assignment!
Go to the following links or you can search for your own and find 3 products and answer the following questions for each product. Answer in SENTENCES and YOUR OWN WORDS please.
http://www.dailyfinance.com/photos/top-25-biggest-product-flops-of-all-time



http://www.cbc.ca/marketplace/pre-2007/files/home/failedproducts/
1. What company did you choose? Is the failure a product or service?
2. Can you find a picture of the product on the internet? If so, paste it into your work. (google images might help)
3. Describe why the product/service failed?
4. Do you think that this product/service could have been successful if it was marketed differently? WHY/WHY NOT?
5. What can other companies and marketers learn from this failure?

Remember you must choose 3 products.

OUT OF 15 marks

Marketing 12

Branding and Packaging

Today you are to come up with a Slogan, Logo, Packaging Design and discuss your advertising strategies.  We will look at some campaigns to help you with ideas today.
  

Marketing 11

Chapter 3 Quiz

BOTH Marketing 11 and 12, get in ALL late assignments. 

Marketing 12

Today it is time to perform a Benefit Analysis.  That is when you look at your brand specifically and see your benefits of choosing your brand to your customer.  This is very useful in creating your advertising strategy because it will help you know what is 'better' about your brand over your competition.  By doing this you should start to think about how your brand will be packages, shaped etc.  Please see page 202

Thur April 11

Marketing 11, I will move the quiz to tomorrow.

BOTH Marketing 11 and 12

MISSED Assignments. 

Marketing 11

REVIEW BINGO




Today we are going to move onto inventions and innovations.

Use this LINK for the following questions.

1. Pick 5 different products from the list. For each one, say if it is an invention or an innovation and explain why.

2. Pick one product that you think will be a success and explain why?

3. Pick on product that you think will not be (very) successful and explain why?

4. Go to the following link listing some Canadian Inventions and pick THREE (3) 'inventions' and answer questions a,b, and c

http://inventors.about.com/od/cstartinventions/a/Canadian.htm


a) Who is the 'inventor'?
b) What is the invention?
c) Is this actually an invention or an innovation? Why?

Marketing 12

Now that you know a bit about your competition, it is time to conduct some market research.  Since both groups have products that most students are not the target market for, you are not required to actually conduct the research but instead come up with a plan on how you would conduct your research.  This must include a series of questions (at least 10) that you would ask in either a survey (postal, phone, internet), face to face interview, focus group or a combination of many.  I will check your progress to help you as needed. 

Marketing 11

First, finish the review questions from yesterday. Then move on to the assignment below.  We will start presenting them next week.   

Marketing advertisement presentations:

Each student is to choose on advertisement and present it to the class. Your presentation must include:

* the ad itself

* the target market

* advertising strategies that are used

* strengths of the ad

* weaknesses of the ad

* at least one question for the class and then you are to guide the class in a discussion.

OUT OF 30 MARKS!!!!
Marketing 12

By now you will have your brand and know who your target market is.  Now is time to size up the competition.  Today you need to complete a Competitive Analysis.  Start with creating a list of your Direct Competition.  From that list pick two and create a Competitive Analysis Chart (like the one on page 120).  Looking at your competition is good way to get ideas for your own brand

Mon April 8

Marketing 11 Today we will be doing some Review for your Chapter 3 test on WEDNESDAY.

Notes

Please complete question #1 and 2 on pages 118 and hand them in when you are finished.

Here are a list of some of the terms and ideas that you will need to know.

Profit, Free market, Monopolistic competition, Oligopy

Monopoly, Private property, Perfect competition, Direct Competition

R & D, Market Share, Market Segment, Top of the Mind

Service base, Product base, Reputation, Landed cost

Tariff, Productivity, Category killers, Market

Selection, Production Cost, Price, Competition,

Command economy, Attract new customers, WTO

Take customers from competition, Globalization, Subsidies

 

Marketing 12

Part one of you new Marketing Plan Project: Create your own brand

With your team, (up to 3 people) you are to brainstorm and come up with ideas for a brand.  You will ultimately have a full marketing plan for this brand including plans for distribution, packaging, slogan, logo, promotion etc but first you need to come up with ideas.  Read page 34 in the textbook and then come up with an brand idea.

Prepare to 'pitch'  your idea to Mr Southwell

Next, create a customer profile for your Target Consumer.

Read page 80 to help.

The next step will be tomorrow. 

Fri April 5

Marketing 11

Video Questions:
1. Do you think that Mukluk boots would have 'taken off' if Kate Moss (supermodel) hadn't been seen wearing one of the first pairs? Why?
2. What are 'knock offs"
3. What is 'word of mouth marketing' (Idea viruses)?
4. Why are 18-24 year olds a good demographic to market to?

Marketing 12

Go to the following link and answer the questions below

LINK

.1. What are the financial consequences of this report?

2. Check Redbull and other energy drink stock in Investopedia, are they down?

3.  How are energy drinks able to have so much caffine?

 

NEXT, you are to come up with a Brand Idea for a new project Next week.  

Both Marketing 11 and 12 are to look at the following article and answer the questions. 

This would also be a good time to catch up on any missed work. 









LINK
 
Question 1.  According to Zuckerberg, what do smartphone users spend 20% of their time doing on their phones. 
2.What are the long term advertising opportunities that a Facebook phone would create?
3.What are they predicting that mobile ad spending will be this year.  
4. What are the strengths and weaknesses of the idea? In a chart please.   
4. Would you be interested in buying a Facebook phone?  Why or why not?

Wed April 3

Good afternoon

For BOTH Marketing 11 and 12

Adweek has recently compiled its collection of the 20 worst marketing mistakes of 2012.  Some are minor some are pretty major.  Start by looking through the 20 mistakes. LINK

1. Is there any commonalities between the marketing mistakes?

2. Which one do you think is the biggest mistake?

3. Do you think that any of these weren't a bad mistake?  Keep in mind target market.

Welcome Back!!

Commercial Day

Marketing 11

Time to Finish your Going International Project.  DUE THURSDAY.

Marketing 12. 

Talk on lobbiest and foreign policy. 

Worksheets.