Notes on product life cycles Discussion on 'Fads'
Activity: Answer the following questions after reading about Pet Rocks
1. How was Mr. Dahl able to turn his "Pet Rock" idea into a million dollar company?
2. Why do you think his idea worked?
Go to this link http://www.answers.com/topic/fads-and-trends~look at three different fad and then answer questions #3.
3. Name and briefly describe your three fads
4. a) Why do you think fads happen?
b) How would marketing a fad be different that marketing a long term product?Marketing 12
Target Market Presentation
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