Commercial Day
Marketing 11
Push and Pull Stratagies, and Marketing Focus.
Review
First, complete questions 1,2,7,8 page 32 and 33
next,move onto the practice quiz below.
Here is a list of the major topics on the test.
Marketing Definition
Goods and Services (Raw materials, consumer good, finished good etc) NOTES
Supply and Demand NOTES
Evolution of Marketing (4 phases) NOTES
Marketing focus (regional, national, international, brand, distribution) NOTES
Marketing activities (10 of them)
4 P's
Push and Pull strategies
Marketing 12
1. What is guerilla marketing?
2. Give three examples of Guerrilla Marketing?
3. Go to the following link and explain what each of the campaigns were and WHY they failed/backfired.
guerrilla marketing gone wrong.
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