Marketing 11

CHAPTER 2 Test MONDAY!

Talk on Slogans and Jingles

Next, go to the following link and complete the activity. The person that presents the best slogan or jingle will win a prize.

http://www.worldofmarketing.nelson.com/studactivities_ch03_01.html

Review Game

NEW MARKETING 12 Project

Now that you picked a sport, team and player here is your PROJECT.

You are to present it as a powerpoint presentation

Give a brief overview of your team and player
Explain the major sports organization that the team is part of (NBA, NHL etc)
How is the sports organization advertised? How does the Sports Organization make money(be specific)?
How is the Team Advertised, be specific and include multiple examples? How does the team make money?
What about an individual on the team. Are they marketed individually? Explain how,

Explain how sports creates great opportunities for marketing in general (ad space in arenas, celebrity endorsement etc)

DUE next Tues and you will present them next Wed.

Wed Feb 27

Sorry I am away today.  I will be back tomorrow.

Marketing 11

REVIEW: Please answer question #1 on page 78 in your textbook.

When you finish you can start to review for the next test on Chapter 2 which will be on MONDAY

here is a link to the review quiz and a list of terms that you must know for the test.

http://www.worldofmarketing.nelson.com/quizzes/chapter_2_self-quiz.htm

Marketing 12.  

Today you are going to look at Kraft Foods

Please see this LINK

1. Why is Kraft splitting its products between 2 companies

2. What is the new company name and what does it mean?

3. What market are they going after by changing their corporate set up?

Tue Feb 26

Commercial Day

Marketing 11

First, finish the assignment from yesterday. Today you will be looking at a real life example of supply and demand. Go to the following link on rising global food prices and answer the following questions.

http://www.cbc.ca/news/business/story/2011/03/04/f-canadian-food-prices.html

1. What is causing food prices to rise?
2. What impact does it have on Canadians, low income, high income?
3. List some pieces of information that you learned from this article.

Marketing 12

Today you are going to look at 'how stocks are priced'. 

1. Explain how stock prices are determined. 

Next, research dividends.

2. What are dividends and how do they work?

Mon Feb 25

Marketing 11

Notes and worksheet on Thorndikes Law of Effect and Maslows Hierarchy of Needs

First, complete the worksheet and show it to me for completion marks

Next complete the following:

Many marketers divided peoples motivations into 4 main categories

physiological/biological: need for food, warmth etc

safety: need to feel safe

social: want to belong and be liked

rational: thinking about the long term, education, savings etc.

TASK: You are to find 2 advertisement for each (physiological, safety, social, rational) need. They can be pictures, billboards or a link to a video commercial. You must include a sentence or two saying WHY it fits one of the motivational categories

Marketing 12


Questions

1. What is an economic spin off?

Use this link for the following questions.

2. How much does an Oscar cost?

3. What positive economic spin off occur with an Oscar nomination or an Oscar win?

4. How much did it cost to advertise during the Oscars?

5. Given the demographics of the people that view the Oscars, what type of company (or give examples of companies) that would advertise during the Oscars?

6. Other than movies, what other industries/companies experience economic spin offs because of the Oscars?

Fri Feb 22

First, send your projects.   

Next we will watch the 'Story of stuff'. Then answer the questions. 
The film shows problems with our current consumer culture but also points out some key marketing terms.

1. What is planned obsolescence?
2. What is perceived obsolescence?
3. What are your feelings on this 'film'? Is the world in 'crisis', should we change?
4. Everyday, people are becoming (a little) more aware of how their actions affect the environment and therefore themselves. Companies are trying to become (or a least appear) more environmentally responsible. This is part of what is sometimes called the 'Green Revolutions'. Write a paragraph about what marketing opportunities are being created by the Green Revolution for existing businesses, new businesses, and marketers. Feel free to use the internet as a resource.

Marketing 12 questions. 

1. What is an externality. 
2. When it comes to financial reporting, why are externalities important.
3. Given your understanding of stock trading, do people make stock choices based on short term gains or long term (more than a year)?
4. What are the implications of this on a companies willingness to make decisions (like making their production more environmentally friendly) if it affected their short term profits.

Thur Feb 21

Marketing 11

Finish your projects.  Due at the end of the day FRIDAY, Tomorrow!

Marketing 12

Talk on Hyper Marketing and Hyper-local Marketing. 

Questions

1. What is Hyper Marketing and Hyper-Local-Marketing?
2. What do Google, Facebook, Tumbler etc have that is truly valuable?
3. Is it a good idea to be treating potential customers differently (eg offering different deals to different customers?)
http://www.time.com/time/specials/packages/article/0,28804,1901188_1901207_1901197,00.html 
4. How is Twitter used for Hyper and Hyper local marketing. 
5. What are your feelings about companies keeping and selling  information about you and your selling habits
6. Use this LINK.  What is the difference between Inbound and Outbound Marketing?  

Tue Feb 19

Commercial Day

Marketing 11 

Finish the work from yesterday.  

Start by watching the following link. The presenter is an expert, world renowned Marketer and he is a good speaker too.
http://www.youtube.com/watch?v=xBIVlM435Zg
Then answer the questions in the attached assignment.

1. How often does Coke Japan come out with a new product? Give an example of one.
2. How much was Arby's going to spend on their oven mitt campaign?
3. What group of people (looking at the product life cycle) should marketers be focusing on.?
4. Why was 'Silk' sold in the refrigerated section even though it didn't need to be refrigerated?
5. When marketers are trying to come up with new products, what advice would you give them after watching this video?

Marketing 12

You are to create a research report/paper/powerpoint on how Tim Hortons has increased its market share through altering/increasing their menu.

The report should include main changes or campaigns such as when Tim's started to sell lunch foods to capture lunch goers, breakfast foods, and soon to be dinner foods. Remember, you can increase market share by increasing the whole size of the market, or stealing it from your competitors. How has Tim's done this.

Out of 20. Due on Thursday.

Mon Feb 18

Marketing 11

QUIZ # 1

Then Notes

Next you are to test your knowledge of demographics and target markets:

List Two or Three products that the following demographic groups would be the target market.

Age: (see pages 52-53) for the 7 categories

Baby Boomers

Males

Females

Upper Income,

Middle income,

Low income

Urban

Suburban

Rural

Marketing 12. 

As you remember from last year, word of mouth marketing is what marketers strive for. Social media is becoming more and more important in marketing because it helps create word of mouth. This is key because it is a cost effective way to market. 

Go to this LINK then summarize EITHER the 10 basic tips or the 10 advanced tips to social media marketing. Each summary should be a couple of sentences or several points in point form.

Fri Feb 15

Marketing 11

Review QUIZ on MONDAY!!!!

Then Notes on the Evolution of Marketing

Time to finish your review

Marketing 12today we are going to take a look at 'Mobile Marketing'.

Use the following link to answer the following questions.

http://en.wikipedia.org/wiki/Mobile_marketing

1. What is mobile marketing?

2. How is mobile marketing involved with video games?

Next use this link : http://www.techvibes.com/blog/recession-proof-your-business-invest-in-mobile-marketing

3. Why us it important to continue to spend money on marketing even during a recession.

4. Why is mobile marketing said to be a good way of advertising during a recession?

Use the following link for question 5

http://mmaglobal.com/?q=node/10170

5. How has mobile marketing evolved and changed?

6. Mobile Marketing is expected to change and become more widely used. Do you agree, why or why not?

7. Find 2 example of mobile marketing and explain them (include pictures if you can). 

Thur Feb 14

Happy Valentines Day

Commercial Day

Marketing 11

Push and Pull Stratagies, and Marketing Focus.

Review

First, complete questions 1,2,7,8 page 32 and 33

next,move onto the practice quiz below.

Practice quiz @: http://www.worldofmarketing.nelson.com/quizzes/chapter_1_self-quiz.htm

Here is a list of the major topics on the test.

Marketing Definition

Goods and Services (Raw materials, consumer good, finished good etc) NOTES

Supply and Demand NOTES

Evolution of Marketing (4 phases) NOTES

Marketing focus (regional, national, international, brand, distribution) NOTES

Marketing activities (10 of them)

4 P's

Push and Pull strategies

Marketing 12

1. What is guerilla marketing?

2. Give three examples of Guerrilla Marketing?

3. Go to the following link and explain what each of the campaigns were and WHY they failed/backfired.

guerrilla marketing gone wrong.

http://www.cbc.ca/consumer/story/2009/07/30/f-guerilla-marketing-advertising.html

Wed Feb 13

Today we will finish what is left from yesterday.

Tue Feb 11

Commercial Day

Push and Pull Strategies. 

Today we are going to look at Advertising Icons and there will be an assignment (there is a handout)

Marketing 12

Presentations 

Next....

The stock market is based off of people speculating that companies will go up, or down, in value. People make the decision based on the news, their opinions, and of course financial reports. Today you have to do a bit of research on a company called ENRON. 

You are to create a paragraph explaining what ENRON is/was and how it impacted the business world. Why was ENRON motivated to not report proper financial statements? What implications does this have for the stock market in general? What are some of the changes that have been made since Enron.

Thur Feb 7

Commercial Day

Marketing 11

Talk on Supply and Demand

Play Lemonade World

Presentations by Marketing 12 students.

Marketing 12

First, please send me your project

Next please answer these questions and email them to me. 

1. What are mutual funds?
2. What are the TSX, Dow Jones, NASDAQ?
3. What is a bear market? What is a bull market?

Wed Feb 6

Marketing 11 

Read and discuss pg 18 on Non Profit and Not for Profit Companies.

Finish the assignment from yesterday and hand it in.

NEXT Please go to the following link and complete the assignment.
Assignment

Marketing 12

Today we are going to start a new 'project' that will last the whole semester.

To start, please go to the following link and create an account for yourself.

http://www.investopedia.com

Next work on these questions. 
1. What is the difference between 'preferred and common' stocks?
2. What is a blue chip stock?
3. What are dividends?
4. What is the consumer price index?

Tue Feb 5

Marketing 11

Notes  on product life cycles Discussion on 'Fads'

Activity: Answer the following questions after reading about Pet Rocks

Readhttp://individual.utoronto.ca/elaine/petrock.htm

1. How was Mr. Dahl able to turn his "Pet Rock" idea into a million dollar company?

2. Why do you think his idea worked?

Go to this link http://www.answers.com/topic/fads-and-trends~look at three different fad and then answer questions #3.

3. Name and briefly describe your three fads

4. a) Why do you think fads happen?

b) How would marketing a fad be different that marketing a long term product?

Marketing 12


Target Market Presentation

Mon Feb 4

Marketing 11

Notes and discussion on the 4 P's (VERY IMPORTANT)

Time to finish Non-Profit activity from yesterday, DUE TODAY!

Next, please finish the assignment below

Activity: ~Complete the following on-line activity on the 4 P's However, you can compare and two similar companies. ~

http://www.worldofmarketing.nelson.com/studactivities_ch01_02.html

Marketing 12 

New Project.  

Target Market Presentation

You and your team.  (up to groups of three) are to create a presentation where you demonstrate the idea of Target Market.  It could be like a quiz show or just a presentation.  It can be a video or an interactive website.  Your goal is to show that you understand what target markets are and that different products may have different targets AND to teach it to the Marketing 11's 

It is out of 25 and 5 marks will come from the Marketing 11's.  We will be presenting these on Friday!!.