Commercial Day

Today you will meet your new teacher.  I will be covering for Mr. May while he is on jury duty.

Marketing 11

 

Go to the following link and answer the following questions.

http://www.virgin.com/home.aspx

1. What is the product mix for the Virgin brand?

2. What challenges would such a diverse product mix present for the people in charge of marketing?

3. Go to the About Virgin Link: write a brief overview of the Virgin company?

4. What type of person is Richard Branson, what are his characteristics, and do you think that his personality has contributed to his success? Explain.

5. Explore the virgin website. What are 5 things that you find interesting?

6. On a scale of 1-10 how would you rate the Virgin website? EXPLAIN

Marketing 12 
Today we are going to start  looking at pricing.  
Read pages 245 -248  
1.  What are Variable costs, Fixed Costs, Gross profit, net profit.  
Next read pages 255 to 257.
2. What laws govern pricing?
3.  What are marketing boards and how do they operate?  
Go to the LINK
4. How does this marketing board promote eggs?
5. What are the strengths and weaknesses