Commercial Day

Today you will meet your new teacher.  I will be covering for Mr. May while he is on jury duty.

Marketing 11

 

Go to the following link and answer the following questions.

http://www.virgin.com/home.aspx

1. What is the product mix for the Virgin brand?

2. What challenges would such a diverse product mix present for the people in charge of marketing?

3. Go to the About Virgin Link: write a brief overview of the Virgin company?

4. What type of person is Richard Branson, what are his characteristics, and do you think that his personality has contributed to his success? Explain.

5. Explore the virgin website. What are 5 things that you find interesting?

6. On a scale of 1-10 how would you rate the Virgin website? EXPLAIN

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Today we are going to start  looking at pricing.  
Read pages 245 -248  
1.  What are Variable costs, Fixed Costs, Gross profit, net profit.  
Next read pages 255 to 257.
2. What laws govern pricing?
3.  What are marketing boards and how do they operate?  
Go to the LINK
4. How does this marketing board promote eggs?
5. What are the strengths and weaknesses

Nov 5

Commercial Day is postponed till tomorrow

Marketing 11

You have 5 minutes to review

Chapter 3 quiz.  

We are going to carry on with the ideas of inventions and innovations. Today we are going to look at the world largest auto show. This is where cars are announced and the process of selling to the public begins. Some cars here are just CONCEPT cars, others are ready for production. Please use the following link to answer the questions. 
LINK

1. What is a concept car and why are they made?

2. You are now to pick 3 of the cars highlighted at this link. For each one, please give a brief write up (in your own words) and include a picture. In your write up include the main interesting features of the car, a picture, how is it different than its competition, its target market and whether or not you feel it will be successful with reasons.

Marketing 12

Remember, you ALL will be presenting your advertisements TOMORROW!

Keep working on your brands.