Notes on Free Market and Read Section 3.2 Competitive Advantages (Sustainable and Unsustainable Advantages)as a class. Discuss reading as we read.
Next go to the following link and complete Questions 1 and 3 BUT you DO NOT need to complete the assignment with Playstation and XBOX you can pick any two companies that are in DIRECT Competition.
Marketing 12
Today you will be looking at Disney. One of the ways that Disney is so successful is that they are excellent at creating a brand image and tie their brand to emotional experiences. Disney is also good at 'diversification', that is dealing in more than one area/product/target market.
Today you will focus directly on Disney Movies. Disney traditionally made kid movies that would also appeal to parents. Today they have diversified and make different movies with different target audiences.
Please research each of these offshoots of the Disney corporation and explain what thier target markets are.
DisneyNature
Pixar
Disney
Touchstone Pictures
Today you will be looking at Disney. One of the ways that Disney is so successful is that they are excellent at creating a brand image and tie their brand to emotional experiences. Disney is also good at 'diversification', that is dealing in more than one area/product/target market.
Today you will focus directly on Disney Movies. Disney traditionally made kid movies that would also appeal to parents. Today they have diversified and make different movies with different target audiences.
Please research each of these offshoots of the Disney corporation and explain what thier target markets are.
DisneyNature
Pixar
Disney
Touchstone Pictures
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