Mon Feb 25

Marketing 11

Notes and worksheet on Thorndikes Law of Effect and Maslows Hierarchy of Needs

First, complete the worksheet and show it to me for completion marks

Next complete the following:

Many marketers divided peoples motivations into 4 main categories

physiological/biological: need for food, warmth etc

safety: need to feel safe

social: want to belong and be liked

rational: thinking about the long term, education, savings etc.

TASK: You are to find 2 advertisement for each (physiological, safety, social, rational) need. They can be pictures, billboards or a link to a video commercial. You must include a sentence or two saying WHY it fits one of the motivational categories

Marketing 12


Questions

1. What is an economic spin off?

Use this link for the following questions.

2. How much does an Oscar cost?

3. What positive economic spin off occur with an Oscar nomination or an Oscar win?

4. How much did it cost to advertise during the Oscars?

5. Given the demographics of the people that view the Oscars, what type of company (or give examples of companies) that would advertise during the Oscars?

6. Other than movies, what other industries/companies experience economic spin offs because of the Oscars?