Marketing 11, go over pages 180-188 in the textbook on utility
Next complete the following assignment
Marketing 12
Projects DUE Wednesday!!!
Monday, April 29, 2013
Thursday, April 25, 2013
Marketing 11
Finish missed assignments. If you do not have the hover shoes assignment and the Auto Show assignment is not handed in. You may have to work through lunch.
Presentations from yesterday.
Marketing 12
Now it is time to put your Brand Projects together. They need to be put together with a full cover page and polished as if you were presenting them to the CEO. It must include:
A customer profile/target market
Competitive Analysis
Market Research (Questions)
Benefit Analysis
Slogan,
Logo,
Packaging designs
Sample pricing (with justification)
What distribution channel(s) will you use
The 5 countries that you have chosen with evidence why and reasons why you chose these countries.
You must include your 3 sample advertisements
Finish missed assignments. If you do not have the hover shoes assignment and the Auto Show assignment is not handed in. You may have to work through lunch.
Presentations from yesterday.
Marketing 12
Now it is time to put your Brand Projects together. They need to be put together with a full cover page and polished as if you were presenting them to the CEO. It must include:
A customer profile/target market
Competitive Analysis
Market Research (Questions)
Benefit Analysis
Slogan,
Logo,
Packaging designs
Sample pricing (with justification)
What distribution channel(s) will you use
The 5 countries that you have chosen with evidence why and reasons why you chose these countries.
You must include your 3 sample advertisements
Wednesday, April 24, 2013
Good
morning, today we are going to look at the world largest auto show.
This is where cars are announced and the process of selling to the
public begins. Some cars here are just CONCEPT cars, others are ready
for production. Please use the following link to answer the questions.
LINK
1. What is a concept car and why are they made?
2. You are now to pick 3 of the cars highlighted at this link. For each one, please give a brief write up (in your own words) and include a picture. In your write up include the main interesting features of the car, a picture, how is it different than its competition, its target market and whether or not you feel it will be successful with reasons.
LINK
1. What is a concept car and why are they made?
2. You are now to pick 3 of the cars highlighted at this link. For each one, please give a brief write up (in your own words) and include a picture. In your write up include the main interesting features of the car, a picture, how is it different than its competition, its target market and whether or not you feel it will be successful with reasons.
Marketing 12.
Now
that you have chosen a method of distribution, it is time to look at
specific countries. You are to choose 5 countries that you are to focus
your distribution in. You may choose to have a base country on several
different continents or just focus on one or two continents. What you
need to do is decide what countries will best suit your target market.
You need to include several Statistical Reasons for the countries you
have chosen. Use this LINK for the statistics.
Monday, April 22, 2013
Marketing 11
Notes on Market research
Marketing 12
Now that you have some ideas about distribution, it is time to discuss your actual promotion plan. Today you are to start with making a Promotion Campaign Chart, mapping the possible oppourtunities for your. There is a sample on page 386 but make sure you add different types of social media, perhaps mobile marketing, hyper marketing and guerrilla marketing. You may want to use the idea of flash mobs or other different campaigns that you have seen. You will need to have FIVE different platforms for promotion. You do not necessarily need to run the ads but prepare and plan for them.
Notes on Market research
(powerpoint available here:)
New Project. DUE WEDNESDAY. There is a handout.
Now that you have some ideas about distribution, it is time to discuss your actual promotion plan. Today you are to start with making a Promotion Campaign Chart, mapping the possible oppourtunities for your. There is a sample on page 386 but make sure you add different types of social media, perhaps mobile marketing, hyper marketing and guerrilla marketing. You may want to use the idea of flash mobs or other different campaigns that you have seen. You will need to have FIVE different platforms for promotion. You do not necessarily need to run the ads but prepare and plan for them.
Thursday, April 18, 2013
Marketing 11
Today
we are continuing with product development and we are going to look at
some 'strange' new products that are entering the market.
First,
you will need to open the Document "NEW PRODUCTS" on the shared drive
(go to the shared drive, open classes, Mr. Southwell, and then open the
NEW PRODUCTS document)
Then answer the following question on SIX of the products. (answer question 1-4 six times)
1. Do you think that this product will sell (is it feasible)?
2. Do you think that this product would have a traditional, niche, fad, or seasonal life cycle?
3. Who would the target market for this product be? (Be specific)
4. How do you think this product would best be marketed (T.V., Radio. Internet, Infomercials etc)
Answer only once, at the end.
5. What are at least 3 things that make a product successful?
Marketing 12.
Please read 326 to 329
Answer questions 2a and 3a and hand in
Next, for your project, explain what distribution channels you will use to distribute your goods.
Please read 326 to 329
Answer questions 2a and 3a and hand in
Next, for your project, explain what distribution channels you will use to distribute your goods.
Tuesday, April 16, 2013
Marketing 11
Today there will be some reading and questions.
Start by reading 'Product Mapping' on pgs 191 - 193 in your textbook.
1. Define Product mapping in your own words.
2. Look
at Figure 5.26 on page 193. This is an example of a product mapping
chart. You are to create your own chart (ON THE COMPUTER) using the
following Information:
The TOPIC is Snack Foods
Use the same category rating scales:
messy ---------------------------- easy to eat
unhealthy/fattening -------------- healthy/low fat
boring/traditional ---------------- fun/interesting flavours
expensive ----------------------- inexpensive
The snack foods that you are to put on the chart are:
pudding (chocolate, vanilla, etc)
cut up veggies
fruit (apples, bananas, etc)b
granola bars (and similar products)
cheese snacks (handi snacks, cheese strings etc)
crackers (saltine, ritz, etc)
chips (tortilla and potato)
3. When you are done, share your results with someone else. Explain how similar or different your chart was.
3. When you are done, share your results with someone else. Explain how similar or different your chart was.
Marketing 12
By the end of class, you should have your slogan and logo ready to go.
Today you are going to look at price. You will need to look at your competition to determine the best price point for your product(s). Include some samples and a reasoning for the price points
By the end of class, you should have your slogan and logo ready to go.
Today you are going to look at price. You will need to look at your competition to determine the best price point for your product(s). Include some samples and a reasoning for the price points
Monday, April 15, 2013
Marketing11
Failed Products Assignment!
Go to the following links or you can search for your own and find 3 products and answer the following questions for each product. Answer in SENTENCES and YOUR OWN WORDS please.
http://www.dailyfinance.com/photos/top-25-biggest-product-flops-of-all-time
http://www.cbc.ca/marketplace/pre-2007/files/home/failedproducts/
1. What company did you choose? Is the failure a product or service?
2. Can you find a picture of the product on the internet? If so, paste it into your work. (google images might help)
3. Describe why the product/service failed?
4. Do you think that this product/service could have been successful if it was marketed differently? WHY/WHY NOT?
5. What can other companies and marketers learn from this failure?
Remember you must choose 3 products.
OUT OF 15 marks
Marketing 12
Branding and Packaging
Today you are to come up with a Slogan, Logo, Packaging Design and discuss your advertising strategies. We will look at some campaigns to help you with ideas today.
Failed Products Assignment!
Go to the following links or you can search for your own and find 3 products and answer the following questions for each product. Answer in SENTENCES and YOUR OWN WORDS please.
http://www.dailyfinance.com/photos/top-25-biggest-product-flops-of-all-time
http://www.cbc.ca/marketplace/pre-2007/files/home/failedproducts/
1. What company did you choose? Is the failure a product or service?
2. Can you find a picture of the product on the internet? If so, paste it into your work. (google images might help)
3. Describe why the product/service failed?
4. Do you think that this product/service could have been successful if it was marketed differently? WHY/WHY NOT?
5. What can other companies and marketers learn from this failure?
Remember you must choose 3 products.
OUT OF 15 marks
Marketing 12
Branding and Packaging
Today you are to come up with a Slogan, Logo, Packaging Design and discuss your advertising strategies. We will look at some campaigns to help you with ideas today.
Subscribe to:
Posts (Atom)