Marketing 11
Next go to the following website and play around and make a commercial for fun. Please send it to me.
We will Share them
Marketing 12
Work on projects.
Friday, May 31, 2013
Thursday, May 30, 2013
Commercial day
Marketing 11
Today we are going to watch a video on advertising to Kids.
1. Why to marketers target kids?
2. Are there any legal restrictions to advertising to kids?
http://www.cracked.com/article_19470_6-classic-kids-shows-slapped-together-from-recycled-material.html
3. Why are some shows designed to sell spin off products?
4. Give an examples?
5. Was it successful, why or why not?
6. These examples are older, could you speculate if there is a current example of a tv show or movie designed to sell spin off products?
Marketing 12
Carry on with your projects.
Marketing 11
Today we are going to watch a video on advertising to Kids.
1. Why to marketers target kids?
2. Are there any legal restrictions to advertising to kids?
http://www.cracked.com/article_19470_6-classic-kids-shows-slapped-together-from-recycled-material.html
3. Why are some shows designed to sell spin off products?
4. Give an examples?
5. Was it successful, why or why not?
6. These examples are older, could you speculate if there is a current example of a tv show or movie designed to sell spin off products?
Marketing 12
Carry on with your projects.
Wednesday, May 29, 2013
Commercials
Marketing 11
Talk on personal selling.
Points to remember: Eye contact, hygiene, remember names, body language (yours and theirs), repeat business, friendly, customer complaints iceberg, upselling.
Next answer the following questions.
1. When is personal selling important or used? (what types of products)
2. What are 3 examples of sales positions that will need personal selling skills?
3. What is upselling?
4. Why are customer complaints dangerous if you do not deal with them?
5. Why is repeat business important?
6. Briefly describe the sales process. (textbook)
Marketing 12
Problem based assignment.
You and your marketing team has been hired to help improve community. You are to create a marketing g campaign to help change people's behavior in a positive way at Frank Hurt.
First: you must decide what topic you are going to focus on.
Second: you need to create a list of attainable and realistic goals. (1-3, don't to too many, keep your campaign focused).
Third: just like in other projects, you are to come up with a plan on how you will affect change, that is, change peoples views thoughts or actions on your topic. This stage may invoke you conducting market research. For example you may want to know if there is a specific demographic that you should be targeting. You may want to have a focus group.
Four: specific strategies. Now you need to come up with specific plans on how you plan on getting people to think of your topic. (you should use at least 3 different media types or marketing techniques).
Ideas may include but are not limited too:
Contests
Ads on Bee TV
Social media, Facebook, twitter, tumblr, linkin.
Guerrilla marketing
Posters.
Shock scenes, like in the truth.com commercials
Maybe a give away, perhaps an item with your message on it. (like how brands use customers to advertise their brands by wearing the products)
Five: now you are to go out and carry out your plan.
Assessment. You will be assessed on how well you follow the steps above. Did you follow them? Where you thorough? Did you demonstrate an understanding of marketing strategies? Did you use a variety of strategies? 75 marks
Community response: I will be doing some research (surveys, focus groups in other classes) to see if your campaign was noticed and if it achieved any of your goals. Did it make people think? Even for just 10 seconds.
Due June 14
Marketing 11
Talk on personal selling.
Points to remember: Eye contact, hygiene, remember names, body language (yours and theirs), repeat business, friendly, customer complaints iceberg, upselling.
Next answer the following questions.
1. When is personal selling important or used? (what types of products)
2. What are 3 examples of sales positions that will need personal selling skills?
3. What is upselling?
4. Why are customer complaints dangerous if you do not deal with them?
5. Why is repeat business important?
6. Briefly describe the sales process. (textbook)
Marketing 12
Problem based assignment.
You and your marketing team has been hired to help improve community. You are to create a marketing g campaign to help change people's behavior in a positive way at Frank Hurt.
First: you must decide what topic you are going to focus on.
Second: you need to create a list of attainable and realistic goals. (1-3, don't to too many, keep your campaign focused).
Third: just like in other projects, you are to come up with a plan on how you will affect change, that is, change peoples views thoughts or actions on your topic. This stage may invoke you conducting market research. For example you may want to know if there is a specific demographic that you should be targeting. You may want to have a focus group.
Four: specific strategies. Now you need to come up with specific plans on how you plan on getting people to think of your topic. (you should use at least 3 different media types or marketing techniques).
Ideas may include but are not limited too:
Contests
Ads on Bee TV
Social media, Facebook, twitter, tumblr, linkin.
Guerrilla marketing
Posters.
Shock scenes, like in the truth.com commercials
Maybe a give away, perhaps an item with your message on it. (like how brands use customers to advertise their brands by wearing the products)
Five: now you are to go out and carry out your plan.
Assessment. You will be assessed on how well you follow the steps above. Did you follow them? Where you thorough? Did you demonstrate an understanding of marketing strategies? Did you use a variety of strategies? 75 marks
Community response: I will be doing some research (surveys, focus groups in other classes) to see if your campaign was noticed and if it achieved any of your goals. Did it make people think? Even for just 10 seconds.
Due June 14
Tuesday, May 28, 2013
Tue May 28
Good afternoon,
Sorry I am away today,
Both Marketing 11 and 12
Please go to the following LINK and answer the questions
1. Why was Kellogs sued?
2. Do you think that it is reasonable that they should have to pay customers back? Why or why not?
Next Look at Brand Predicted to Die next year HERE
3. What are some of the reasons that these brands are predicted to disappear?
4. Do you think that they will disappear? Explain your answer.
Sorry I am away today,
Both Marketing 11 and 12
Please go to the following LINK and answer the questions
1. Why was Kellogs sued?
2. Do you think that it is reasonable that they should have to pay customers back? Why or why not?
Next Look at Brand Predicted to Die next year HERE
3. What are some of the reasons that these brands are predicted to disappear?
4. Do you think that they will disappear? Explain your answer.
Friday, May 24, 2013
Friday May 24
Today we are going to play a game.
Remember Supply and Demand? How about Research and Development? Free market economy and competition.
This is FOR MARKS here is the breakdown,
Short game with Performance Index Score of 60+ = 3/5 90+ = 4/5 100+ = 5/5
Medium with PIS of 50+ = 3/5 80+ = 4/5 100+ = 5/5
If you try 2 games but still score low you will get 3/5
LINK
You will need to create an account for the Public game.
Remember Supply and Demand? How about Research and Development? Free market economy and competition.
This is FOR MARKS here is the breakdown,
Short game with Performance Index Score of 60+ = 3/5 90+ = 4/5 100+ = 5/5
Medium with PIS of 50+ = 3/5 80+ = 4/5 100+ = 5/5
If you try 2 games but still score low you will get 3/5
LINK
You will need to create an account for the Public game.
Thursday, May 23, 2013
Thur May
Commercial
Marketing 11
Video
Go on-line and finds 3 examples of product promotion in conjunction with music.
Marketing 12
Finish your presentation
Marketing 11
Video
Go on-line and finds 3 examples of product promotion in conjunction with music.
Marketing 12
Finish your presentation
Wednesday, May 22, 2013
Wed May 22
FINISH Entrepreneurship ad first
Marketing 11
Answer questions 1a 2a and 3a. on page 367
Marketing 12
First Finish your Age of Persuasion/Under the Influence assignment
Next, look up the new Xbox, Xbox One. If you search for a product often the first site up will be a place you can buy the product. The Xbox won't be available for purchase until November but most of the websites that come up in the search are news sites, game sites, or tech blogs.
1. How do you think that Xbox has been able create 'Buzz' and get people talking and interested about their new console?
2. Now look at Nintendo and (Sony) Playstation. How sucessful was Nintendo at creating buzz? Sony? Explain.
3. Microsoft has chosen to launch XBOX One ahead of Playstation (4). This was done partly to capture as much market share as possible before Sony can get its console on the market. Do you think that this strategy will be successful? Why/why not.
Marketing 11
Answer questions 1a 2a and 3a. on page 367
Marketing 12
First Finish your Age of Persuasion/Under the Influence assignment
Next, look up the new Xbox, Xbox One. If you search for a product often the first site up will be a place you can buy the product. The Xbox won't be available for purchase until November but most of the websites that come up in the search are news sites, game sites, or tech blogs.
1. How do you think that Xbox has been able create 'Buzz' and get people talking and interested about their new console?
2. Now look at Nintendo and (Sony) Playstation. How sucessful was Nintendo at creating buzz? Sony? Explain.
3. Microsoft has chosen to launch XBOX One ahead of Playstation (4). This was done partly to capture as much market share as possible before Sony can get its console on the market. Do you think that this strategy will be successful? Why/why not.
Tuesday, May 21, 2013
Thursday, May 16, 2013
Marketing 11
Sales Promotions. Read through pages 370-375. For each of the sales promotion types, include a brief definition and then 2 examples. You can cut and past the examples from on-line if you wish.
Marketing 12
You are to create a 3 to 5 minute presentation and lesson about your radio show that you picked on Tuesday. You need to pick out 3-5 key points or ideas to highlight and present to the class. You can use visuals and videos as part of your presentation. You must also include a way to assess if the class learned from your presentation. You may choose to have questions for the class as part of your 3-5 minutes. If you wish you may include a worksheet or choose another way to check if they understood.
DUE: Thursday of next week
ENTREPRENEURSHIP ADS DUE WEDNESDAY NEXT WEEK
Sales Promotions. Read through pages 370-375. For each of the sales promotion types, include a brief definition and then 2 examples. You can cut and past the examples from on-line if you wish.
Marketing 12
You are to create a 3 to 5 minute presentation and lesson about your radio show that you picked on Tuesday. You need to pick out 3-5 key points or ideas to highlight and present to the class. You can use visuals and videos as part of your presentation. You must also include a way to assess if the class learned from your presentation. You may choose to have questions for the class as part of your 3-5 minutes. If you wish you may include a worksheet or choose another way to check if they understood.
DUE: Thursday of next week
ENTREPRENEURSHIP ADS DUE WEDNESDAY NEXT WEEK
Monday, May 13, 2013
Mon May 13
Marketing 12
Today you will be picking your topics for your next assignment. Use the following links. Don't forget to bring headphones tomorrow.
Under the Influence
Age of Persuasion
Today you will be picking your topics for your next assignment. Use the following links. Don't forget to bring headphones tomorrow.
Under the Influence
Age of Persuasion
Marketing 11
Finish the Review questions from last week.
I am moving the quiz to WED
Go
online and find some billboard advertisements. Next copy the chart
below. You need to find two examples of advertisements that fit the 4
advertising appeals. (Social, biological, emotional, and rational).
Please hand this in when you are finished.
Advertisement
(picture of ad)
|
Target Market
|
Advertising Goal (see textbook)
|
Advertising Appeal (social, emotional, etc)
|
Overall Effectiveness (1-10) (your opinion)
|
Friday, May 10, 2013
May 10
Today we are going to talk about politics and the marketing.
BC Liberals
BC NDP
BC Conservatives
BC Green Party
1. What is negative advertising or attack ads?
2. Politicians often focus on key points to the political platform. What are some of the key issues that are in this election.
3. Based off the parties websites and your knowledge of the parties, briefly describe the parties brand image.
4. Do you think the appearance of a politician makes a difference? (physical, clothing, hairstyle, etc). Explain
5. BC has a diverse population. Can you find any evidence of the parties deliberately trying to appear 'diverse'? Give an example.
BC Liberals
BC NDP
BC Conservatives
BC Green Party
1. What is negative advertising or attack ads?
2. Politicians often focus on key points to the political platform. What are some of the key issues that are in this election.
3. Based off the parties websites and your knowledge of the parties, briefly describe the parties brand image.
4. Do you think the appearance of a politician makes a difference? (physical, clothing, hairstyle, etc). Explain
5. BC has a diverse population. Can you find any evidence of the parties deliberately trying to appear 'diverse'? Give an example.
Thursday, May 9, 2013
Thur May 9
Today you will finish watching "Thank you for Smoking"
Just Marketing 11
1. What is a lobbyist?
2. What do lobbyists do?
Marketing 11 AND 12
3. In paragraph form, explain the positives and negative of lobbyists on companies and society.
Just Marketing 12
4. Find an industry that uses lobbyist. Give an example of how the lobbyist have been used and what they have done, good or bad.
Just Marketing 11
1. What is a lobbyist?
2. What do lobbyists do?
Marketing 11 AND 12
3. In paragraph form, explain the positives and negative of lobbyists on companies and society.
Just Marketing 12
4. Find an industry that uses lobbyist. Give an example of how the lobbyist have been used and what they have done, good or bad.
Tuesday, May 7, 2013
Tue May 6
Good morning, sorry for being away
Please start by finishing all a the late work. Next you can start reviewing for the next quiz at the end of the week.
Marketing 11
Here are the terms for Chapter 5 Review. Quiz on Monday.
CHAPTER 5 QUESTIONS. Pg. 200 questions 1, 2, 3, and 4.
All of the following are fair game for THURSDAYS Test!!
innovation
invention
co-operative
feasibility study
8 stages of product development
utility
form utility
information utility
place utility
possession utility
product mapping
marketing opportunity analysis
benefit analysis
knock off
word of mouth marketing
tween
age compression
ergonomics
Please start by finishing all a the late work. Next you can start reviewing for the next quiz at the end of the week.
Marketing 11
Here are the terms for Chapter 5 Review. Quiz on Monday.
CHAPTER 5 QUESTIONS. Pg. 200 questions 1, 2, 3, and 4.
All of the following are fair game for THURSDAYS Test!!
innovation
invention
co-operative
feasibility study
8 stages of product development
utility
form utility
information utility
place utility
possession utility
product mapping
marketing opportunity analysis
benefit analysis
knock off
word of mouth marketing
tween
age compression
ergonomics
Monday, May 6, 2013
Marketing 11
New Project DUE WEDNESDAY
Marketing 12
Today you are looking at different types of pricing policies. Here is a link to the assignment. It gives 4 companies but you can choose to replace them with whatever companies you wish. With question #3, a paragraph will be enough.
LINK
New Project DUE WEDNESDAY
Marketing 12
Today you are looking at different types of pricing policies. Here is a link to the assignment. It gives 4 companies but you can choose to replace them with whatever companies you wish. With question #3, a paragraph will be enough.
LINK
Thursday, May 2, 2013
Wednesday, May 1, 2013
Commercial Day
Debrief Fieldtrip
Commercial Presentations.
Marketing 12
Today we are going to start looking at pricing.
Read pages 245 -248
1. What are Variable costs, Fixed Costs, Gross profit, net profit.
Next read pages 255 to 257.
2. What laws govern pricing?
3. What are marketing boards and how do they operate?
Go to the LINK
4. How does this marketing board promote eggs?
5. What are the strengths and weaknesses
Debrief Fieldtrip
Commercial Presentations.
Marketing 11
Go to the following link and answer the following questions.
1. What is the product mix for the Virgin brand?
2. What challenges would such a diverse product mix present for the people in charge of marketing?
3. Go to the About Virgin Link: write a brief overview of the Virgin company?
4. What
type of person is Richard Branson, what are his characteristics, and do
you think that his personality has contributed to his success? Explain.
5. Explore the virgin website. What are 5 things that you find interesting?
6. On a scale of 1-10 how would you rate the Virgin website? EXPLAIN
Marketing 12
Today we are going to start looking at pricing.
Read pages 245 -248
1. What are Variable costs, Fixed Costs, Gross profit, net profit.
Next read pages 255 to 257.
2. What laws govern pricing?
3. What are marketing boards and how do they operate?
Go to the LINK
4. How does this marketing board promote eggs?
5. What are the strengths and weaknesses
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